April 17, 2012 in Uncategorized
How often do we see, hear and discuss amongst each other the (too) many cases where, for the sake of publicity, low stats from those who “fit a certain bill” as criteria get rewarded? And in spite of us knowing for sure that if we reward low stats, we will get low stats, we often see the best achievers not getting the credit and acknowedlgement that they deserve.
So after meeting a couple of bloggers and becoming their avid fans, we decided to use our website to do something visilble with them, literally. We just figured that unless a blogger wins an award, we seldom see and hear them, yet they continue to consistently write engaging posts before the first birdsong is heard in the suburbs so that we can read their blogs with our first cuppa. They are the people whose tried and tested and often authentic recipes we cook and serve and relish and often even, take the honours as our own. They are the people who finance the ingredients, the camera and the Internet connection to bring us their hearts and souls on happy platters … And so they are the people who we chose to honour as our Best Bloggers. We offered them our entire professional broadcast quality crew and gear and edit suite with top editors and any ingredient they wish so that they can cook their most beloved four or five meals and we can produce video clips so that their fans and followers can see them in action and our readers and subscribers can see some of the best food talent in action. From now, you will regularly see some very familiar (and not so familiar) names popping up as our Best Bloggers.
We chose Janice Tripepi as our first Best Blogger for many reasons – but when we analysed them, we saw that they all boil down to one thing: intent. Janice is a giver and that is her only intent with her blog – to give and share her knowledge, her skills and her pleasure and joy that she derives from food. She is a Wiki-eatia for food and can discuss the various regions of India and its cuisine as she can discuss the various joints of a rabbit and how to prepare it with equal ease. She can talk about cheese and wine and salt and herbs and spices like I have not heard a chef does and then she can cook. Oh, can she cook! Usually television food is not edible but the day we shot her five video clips, she had our crew stand in silence at the first taste of her Sugo di Scampi. To cap it all, her posts are excitingly written, sometimes even romantic and always with love for her family. Her recipes work, they smack of Italian flair and flavour and even if her name did not appear on her posts, one would be able to recognise the big, generous heart of Mama in them. A mama who wants to please and nurture and does so with love and integrity.
Without any further ado, here is Janice in action. Enjoy!
Involtini di Pollo al Marsala by Janice Tripepi