Guilt & Ganache
Cavendish Square introduces the world’s first ‘guilt-free’ cupcake store.
They did what now? Yes, a ‘guilt-free’ cupcake shop that aims to empower women by giving you the opportunity to ‘eat your guilt before it eats you’.
A pop-up shop as cute as a cupcake is the celebration of Cavendish Square’s 40th birthday.
It coincides with Women’s Month, so this award-winning shopping center decided to give back to their female shoppers by creating the world’s first guilt free cupcake store, Guilt & Ganache.
‘We have identified that most women struggle daily with feelings of guilt, whether it be about what they eat or how much time they spend at work or at home’.
At this delectable shop, women may come to confess their guilt, where it is placed on an edible tile and then on a complimentary cupcake to be consumed with guilt-free relish.
Cavendish will be supporting Rock Girl and Woman Zone by donating R1 for every shopper that participates in the campaign.
Who would say no to a complimentary cupcake, eating your guilt away and donating money to charity while you do?
And while you’re there, enter for the in-store competition where one lucky shopper will stand the chance to win a guilt-free holiday to either London, Seychelles or Thailand.
What are you waiting for?