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Introducing Jeanne and Linda

June 15, 2012 in Uncategorized

Time is my enemy right now, it seems to be galloping away from me and I have so many interruptions that it is difficult to stick with any deadlines. The Food and Wine Blogger Indaba is taking place next Sunday….that is 9 sleeps away as I am being reminded all the time by those who are really excited to be attending. And I don’t blame them at all. This is going to be a fabulous event.

It is time that I start introducing some more of the wonderful, talented, delightful speakers and presenters that will be participating in this year’s Indaba.

JEANNE HORAK-DRUIFF – KEYNOTE SPEAKER

Well known and well loved Jeanne Horak-Druiff is a born and bred South African who has been living in London since 2002. She qualified as a criminal lawyer and lectured commercial law for eight years, but her real passion remains writing. She is a freelance writer and columnist whose work has been published in The Digital Dish, National Geographic’s 500 Food Journeys and 500 Secret Journeys; the BloggerAid Cook Book; and the forthcoming Creating a Meal You’ll Love and Foodies of the World. She is a regular columnist for the online publication We Magazine for Women and South Africa’s most popular food website, Food24. Jeanne started her award-winning food blog CookSister! in May 2004. This internationally respected blog was named as one of the Times Online’s Top 50 Food Blogs in the world and is also a four-time winner of the Best South African Food Blog Award title. Her individual and distinctive writing style and love of teaching has led to her being sought after as a conference speaker both at Food Blogger Connect (London ‘09 and ‘10) and the South African Food Blogger Indaba (Cape Town ’10 and ‘11).She is also part of a team of 4 bloggers who present From Plate to Page, a series of hands on, intensive foodwriting and photography weekend workshops in Europe. Cooksister has recently been named in the number one position on the Foodies100 Index of UK Food blogs.

Jeanne, a very entertaining speaker and wonderful friend to the Indaba,  will present the topic – ethics, etiquette and why we blog and then later in the day she will present two workshops – one on photography basics and the second one on photoshop and how to read a photograph she will co- present with Alida Ryder. Can’t wait to welcome my friend and confidante back into the home fold! ;)

And just like on telly we can go straight to a short ad break…….

Golden Sturgeon Marketing Corporation has very generously donated a few of this most awesome product as give aways for the Indaba this year.

How fabulous that you are now able to make delicious frozen popsicles for yourself or your kids in 7 minutes. And if you are creative and innovative the sky is the limit! A very big thank you to Sanjai and Golden Sturgeon Products for this generous sponsorship.

And if you happen to book for the Indaba today or this weekend you stand in line to win one of these awesome packages (with a further very fabulous mystery gift included) just for yourself. 

LINDA HARDING – THE SQUASHED TOMATO


The Squashed Tomato was founded by Linda Harding in 2011. The business provides clients within the food and wine industry with the edge to succeed in the world of social media. After identifying a gap for companies that have neither the time nor the resources to be active in social media on a daily basis, Linda decided to establish a business that would meet this demand.

Whilst The Squashed Tomato was originally started as a personal blog in May 2010, Linda soon realised that the food and wine industry was where she would find career happiness. As a graduate of the University of Cape Town, with an Honours degree in Economics and Statistics, and with a few years of work experience in the research and economic strategy industries, she decided to leave the corporate “rate race” behind and follow her passions. After experiencing the power of social media in building her own successful brand over a short period of time, as well as independently running the social media profiles of one of South Africa’s leading restaurant and food directories, Linda saw an opportunity to offer the same experience exclusively to South African restaurants and wineries eager to grow their own brands and client base. Today, The Squashed Tomato boasts a prestigious client list that includes some of the most prominent and exciting brands in the food and wine industry. It also offers consulting and design services to a wider target market, putting social media success within reach for any brand.

Linda’s FBI2012 session - Socially Active Blogs ‘n Brands - will focus on using social media to support and promote blogs, and how to create and build relationships with readers, in this dynamic and often unpredictable environment. Expect an interactive session that will help your blog to manage the risks, and reap the rewards, in the world of social media.

With a bio like that there is obviously no need for me to introduce Linda’s topic is there? But I will anyway….building your blog brand with social media :)

I am so looking forward to hearing these lovely ladies speak. Thank you Jeanne and Linda for giving of your time and expertise to share with us all at the Indaba.

TO THOSE WHO HAVE ALREADY BOOKED PLEASE INBOX ME IF YOU HAVE ANY SPECIAL DIETARY REQUIREMENTS….ie Halaal, Kosher, vegetarian, vegan, and if you have food intolerances. Thank you. I need to let the caterers know urgently! 

Colleen

A fantastic Giveaway Food and Wine Blogger Indaba

June 13, 2012 in Uncategorized



 There is so much happening on the Indaba front that I rarely find the time to pop in to visit blogs or even to come and blog on my own blogs these days. But this is so important and special that I absolutely have to share it in case someone here has not been over to read the official SA Food and Wine Blogger Indaba blog lately. And if you haven’t I would encourage you….nay….URGE you to go and read the Agenda and if you would like to attend this very exciting event then book immediately. There are only 20 seats remaining. If you are on twitter (and once again I urge you to open an account and tweet if you own a blog) then follow me @Collywolly or the official Indaba account @SAFWiBI – there are AMAZING giveaways happening over there. You can also follow on the official Facebook page to keep up to date. I am sad to see that this event, the only one of it’s kind in Africa, is not well supported and advertised over here on this forum.  Subscribing to the Indaba blog posts will keep you totally abreast as well. I hate to think that anyone who has a passion for blogging will miss out because they didn’t know about this event.

I look forward very much to seeing some of your fabulous bloggers there……

Until then,

browniegirl xx

PS This competition closes midnight Friday 15 June 2012

Who DOESN’T want their blog audited right? I reckon every blogger should be clamouring for this particularly wonderful prize, valued at R5000 and available to only one lucky winner. Closing date is Friday evening, so get cracking on twitter if you would like to win this…..

One of the sessions at the Indaba that we are most excited about is the search engine optimisation workshop that will be run by Neil Pursey.  Most of you have probably heard of the term SEO but have no idea how to apply it to your own blog – and yet there are many fairly simple tips to make it easier for search engines to find your blog which Neil will share with you at his workshop.

Neil is the owner of WebGrowthFoxyTonic and co-founder of the GROW Academy. He is passionate about search and website usability and discovered his interest in SEO by chance while trying to generate more traffic and sales for one of his previous businesses.  Neil identified a need for SEO in South Africa and so he founded WebGrowth and started researching SEO. Since its inception in 2006, WebGrowth has evolved into a software and education company and uses its platform to educate South Africans in SEO.

During the course of Neil’s workshop at the Indaba, he plans to cover:

  1. A brief introduction to SEO and where we are at today
  2. Basic techniques to improve your site’s search visibility
  3. How to track your progress
  4. Live site audit
  5. On-site optimisation
  6. Competitor analysis
  7. Strategies to improve on SEO

And point number 4 is where you come in! Neil has offered that bloggers attending the Indaba and who are curious to know how well their site is currently optimised for search engines are going to be given a chance to find out during a live site audit on the day.  If you would like your site to be considered for this live site audit, here’s all you have to do:

Tweet “I want my site audited!” and include the hashtag #seobloggerindaba as well as the url of your website/blog

It could not be simpler!  Also, if you have any questions relating to SEO, you can tweet the question at any time before 24 June using the same #seobloggerindaba and Neil will (time permitting) try to answer your questions during the workshop.  From all the submissions, Neil will choose the website best suited for the SEO case study on the day of the Indaba.

And as an added bonus, those of you who tweet and enter the competition will be placed in a lucky draw that will be drawn at the Indaba.   The winner will receive a full month worth of reporting stats on their blog, together with a 1hr consultation with Neil at the end of the month. The winner will also receive a full strategy and action plan to improve on their site’s search visibility. The prize is valued at R5000.

The competition closes on Friday 15 June, so you’d better hurry and get Tweeting! Good luck! 

South African Food and Wine Blogger Indaba 2012 Agenda

May 21, 2012 in Uncategorized

Hello fellow food24 bloggers,

Planning for this year’s Food and Wine Blogger Indaba is in full swing and exciting things are planned. Please take a look at the newly updatedAgenda/Program for this years Indaba that is happening on June 24th at the Pick n Pay Conference Centre in Kenilworth, Cape Town. You may want to book your ticket if you haven’t yet. I have been thrilled at the rate that booking is going and just over 70 seats are already taken. There is so much excitement out there about the Indaba and my aim is to bring you the best event ever! There is still just one more workshop waiting for confirmation on a sponsor but it will definitely be happening.

There have been a couple of media write-ups about the Indaba. You can read more on the Indaba blog and also on these popular pages Pick n Pay , Cape Town Tourism and NoMU 

FBI 2012 – PROGRAMME

Time SESSION SPEAKER
08h00 –  08h30 Registration, tea and coffee n/a
08h30  - 08h40 Welcome and introduction Paul Raphaely (NOMU)
08h40 -   09h15 Ethics, etiquette and why we blog Jeanne Horak-Druiff (Cooksister)
09h15  –          09h50 Web Design and Usability Ricky van der Walt (Webshift)
10h00  -     10h25 Monetising your blog Alida Ryder (Simply Delicious)
10h25  -   10h35 Yuppiechef blogger presentation Paul Galatis (Yuppiechef)
10h35 –   11h00 TEA
11h00 –    11h30 Building your blog brand with social media Linda Harding (Squashed Tomato)
11h30  –  12h00 Writing for the Web Carine Visagie (Fresh Living)
12h00  –  12h30 Pinterest for bloggers John Gardner (Fresh Living)
12h30 – 12h35 Instructions for workshops, introduction to lunch wines Paul Raphaely
12h35 – 13h30 LUNCH BUFFET

WORKSHOPS – You may choose to attend ONE workshop from Group A  (before tea) and ONE workshop from Group B (after tea). Places are allocated on a first come, first served basis. Please let me know via the contact me  page as soon as you have registered which workshops you would like to do.

13h30 –   15h00 Food Writing workshop Sam Woulidge
13h30 –   15h00  WordPress and plug-ins Mark Forrester(WooThemes)
13h30 –   15h00 Food Styling & Photography Workshop Sam Linsell (Drizzle & Dip) & Tasha Seccombe
13h30 –   15h00 Getting the most out of your camera – photography basics Jeanne Horak-Druiff (CookSister)
13h30 –   15h00 Writing and publishing a cookbook  & cooking dem Sarah Graham (A Foodie Lives Here)
13h30 –   15h00 Cake Decorating Hands-On Workshop Grace Stevens (Cupcakes by Design)
15h00 –  15h30 TEA
15h30 –      17h00 Basics of food styling and props Sam Linsell(Drizzle and Dip)
15h30 –  17h00 Photoshop, post processing and how to “read” a photograph Jeanne Horak-Druiff (CookSister) & Alida Ryder(Simply Delicious)
15h30 –  17h00  Food and wine pairing workshop To be confirmed
15h30 –  17h00 SEO and live Blog Audit Neil Pursey (Webgrowth)
15h30 –  17h00 Gorgeous Bubbly and canapé matching workshop Pieter “Bubbles” Ferreira (Graham Beck) & Garth Almazan (Steenberg)
17h00 –  17h30 Charity auction and prize draw

Please note that all sessions and speakers are subject to change and the organisers reserve the right to do so, should the need arise

You will find the Payfast PAY NOW button on the same page as registration. It is a simple process to pay and you can pay via credit card, EFT, Mimoney or UKash

Once you have registered I WILL get the registration form…no need to do it twice. And you will receive confirmation and your ticket via email once payment has been made. I am slightly behind in my admin as I have been a little under the weather this past week. But I am catching up now :)

Don’t forget to fill in your workshop choices when registering. Others may have booked before the workshop choices were all given so please contact me and give me your choice of ONE from A and ONE from B. These are on first come first served basis so if they are oversubscribed I will notify you and give you the choices left. There are some awesome companies who are sponsoring great prizes including Yuppiechef, Pick n Pay, Philips, NoMU, Le Creuset, Verlaque, Fairview, Van Loveren, Welmoed, Pesto Princess, food24, Random House/Struik etc etc etc……the list is endless…..

Have a great week,

browniegirl xx

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