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And now for the girls and a sweet sponsor Food and Wine Blogger Indaba 2012

June 23, 2012 in Uncategorized

Finally, Indaba 2012 is here. I cannot believe that tomorrow we will all be sitting in a filled auditorium listening to exciting speakers talking about their favourite topics. I am not quite there yet, still got a few things to do but my first chore is to introduce the last of said exciting speakers to you, the public and readers of this blog. At the moment Jeanne (cooksister) and I are sitting here together working on different things, her on perfecting her dog entertainment skills presentations for the day and myself tying up all the loose ends.  The day was fraught with nerves and difficult times but also wonderful times filled with cameraderie and fun while a team of wonderful folk all gathered together to pack all the stunning goodie bags. Oh my word…..the delegates are going home with not one bag each but THREE!!! Loaded full. What amazing sponsorship we have received for this Indaba. Be prepared to carry heavy when you leave the conference centre. For that reason the bags will be handed out at the end of the day and not the beginning…..there is no way anyone will be able to lug those around with them for the day! Thank you so much to those who came and gave up the most part of their Saturday to help us with all the heavy work. It is so appreciated.

In the midst of all that Jeanne arrived from London and it was discovered soon after that her entire presentation, that she was working on on the plane last night, had been left on the plane….YIKES!! So much phone calling and to and fros before a way was found for her hubby in London to send an extra large file to a website where we downloaded it once we got home earlier so she is all smiles and relaxed again and working madly….well trying to. Tasha the hound is having so much fun with her.  Now let me introduce you to some fabulous ladies who all have a lot to say about things they love…..

ALIDA RYDER

Alida , author and owner of the fabulous blog Simply Delicious lives in Pretoria, South Africa with her husband Chris and their twins, Aidan & Abigail. She started her blog, Simply Delicious, as a way to share her simple yet delicious recipes with friends and family and it soon gained a large following. After winning awards in two categories in the South African Blog Awards 2010, she has made a move into the food world and is now a freelance stylist, photographer and writer. She has a cookbook being released in September 2012 (published by Penguin Books SA) It has been such a pleasure to watch this ambitious young woman develop her fledgling blog into the beautiful site that it is today and it is just such a pleasure to welcome her aboard as a speaker this year. Alida will be speaking on how to monetize your blog and more importantly how to make your blog look beautiful and attractive to companies looking for blogs from an advertising point of view. This is such an important topic in these difficult times.

CARINE VISAGIE 

Carine Visagie is a journalist, lecturer and digital editor from Cape Town, South Africa. After completing a post-graduate degree in journalism at Stellenbosch University, Carine joined the 24.com group as content editor at Health24.com – a position she held for 7 years. However, a love for decor & design prompted her to join design magazine VISI in 2009 as online editor, shortly after she was awarded the Galliova prize for best health writer in South Africa. Her work on the redesign of VISI’s online and mobile platform, along with digital agency Native and advertising partner 140 BBDO, earned her team 3 Loerie Awards as well as a Silver Bookmarks Award in 2011. Carine is currently the Pick n Pay & Fresh Living digital editor at John Brown Media South Africa, and also lectures part–time at Stellenbosch University. Carine will be sharing with us about her favourite topic, Writing for the Web.

Now for something seriously delicious and sweet……and tempting

last year at the Good Food and Wine Show in Cape Town I tasted my first Sweet Tempations toffee and my love affair with the sweet rich decadence, that just melted in my mouth, began. I couldn’t get enough of these stylishly wrapped bars and I have been stalking Anita every since…..during that time this industrious and lovely young woman has built her toffee empire and this year has  scooped no less than SIX awards……..and it is only June! From the  DSTV Food Network, Eat-In Award for Best Small producer Confectionery in March (where I witnessed her absolute delight at winning) to the latest two -  Mercury Trophy Award for the Best stand overall and Gold award for beautiful display at the Royal Show in Pietermaritzburg in May this company so deserves the recognition that it is getting. GO ANITA! Sweet Tempations have generously sponsored a beautifully boxed assortment of toffees for every goodie bag, as well as a stunning hamper to be auctioned off for the Lavender in Lavender Hill charity auction tomorrow. I am definitely taking MY purse with me  

And onto still more sweet things………….

SAM WOULIDGE 

The delightful Sam is a freelance journalist who considers herself really lucky to have landed a column in food magazine, Taste.  She is the complex, greedy, needy creature behind Confessions of a Hungry Woman. She once edited entertainment magazines ( Cape ReviewCape etc) relating to life in Cape Town – a city which she adores and she was also the founding editor of Time Out Cape Town.  But obviously she likes the food writing gig the most. I love these words on Sam’s blog header:

FOOD. FRIENDS. ALL THINGS FABULOUS. WEIGHT. WOMANHOOD. AND WHY THE SECRET TO LIVING A BALANCED LIFE, MAY, PERHAPS, PARADOXICALLY, LIE IN LEARNING TO COOK.

I found this excerpt from the final paragraph of her very first blog post and just loved it….it so resonated within me and I know it will with so many of you too……and this is the reason that I asked Sam to speak about Food Writing at this year’s Indaba……………

“And in the winter sunshine, surrounded by those I love, and who will me to do well, I have my picture taken. And I feel good. And beautiful. And hopeful. And I want to lose weight. And I want to learn to cook. And I want to live fearlessly. Because I am a Hungry Woman. And that implies an appetite for life and experiences. An appetite unhampered by insecurities.”

SARAH GRAHAM

Zimbabwean-born Sarah started her blog http://afoodieliveshere.com while living in Noordhoek, near Cape Town in May 2010 (and before having seen the movie Julie & Julia) and from the very first blog post, was unashamedly hooked. Firmly of the ’live to eat’ category, Sarah loves bringing both new and old recipes to life with ingredients that are as fresh and kindly-sourced as possible. Sarah put forward a proposal for a ‘blog-themed cookbook’ to RandomHouse-Struik Publishers in late 2010, and was awarded a contract to publish ‘bitten.’ which went on sale here in South Africa in February 2012.

The journey from her online blog platform to the bookshelf involved a huge amount of time and effort, but Sarah loved every step of the exciting journey. Now living in Bryanston in Johannesburg with her 9 month old daughter Sophie and husband Rob, Sarah is enjoying exploring the culinary world in Gauteng. Sarah’s blog and book have been featured online for Yuppiechef.com and Food24.com, on air with 2OceansVibe Radio, Talk 702, and also in the Woolworths TASTE, Food & Home, Garden & Home, Good Housekeeping and Fresh LIving Magazines as well as the Sunday Times and the Citizen Newspaper. When she’s not blogging or cooking, Sarah can be found watching cooking shows on TV (and, some might say, indulging a not-so-secret crush on Gordon Ramsay), or having fun with family and friends. Sarah will be sharing this journey in her workshop Writing and Publishing a Cookbook. She will also be doing a cooking demonstration using one of the recipes from ‘bitten’

I thank all those who have booked tickets, we have an almost full house and I hope that everyone has a wonderful Indaba experience.

We need to get to bed, we have a conference to run in a few hours :)

Colleen

Lets hear it for the Indaba Boys and Sponsors

June 20, 2012 in Uncategorized

Here we are in the final countdown to the South African Food and Wine Blogger Indaba. FOUR more sleeps people! It is crunch time and I am frantically looking for all the lost balls and trying to field them into the net….in other words tying up loose ends, finding last minute products to stuff into the goodie bags! This is the most exciting time for me, when I see all the fruits of my many hours of labour coming together, I see and hear all the excitement from you who have booked a seat and it gives me so much satisfaction. My little house is looking like a mini warehouse…I am so thrilled by the wonderful and generous response from those companies who have come on board as sponsors. And there are a LOT of them….slowly I am managing to do the html code for the logos and slowly the list of them is growing down the side bars of the blog. Please do take a look at them and click on them to go and visit these generous people who will be making you all happy on Sunday! Those of you who are flying in to Cape Town for the Indaba do please take into account that you need to travel light and bring extra space for goodies…….just saying!

Before I introduce some more presenters for the day I would just like to ask one last time if there is anyone attending Indaba 2012 who has specific dietary requirements to please contact me today and let me know what those are. I am speaking specifically about Halaal or Kosher meals and allergies if you have them. If you are vegetarian I also need to know and rather urgently please. Thank you to those who have already given me their requirements. 

Early this year when I started thinking about the Indaba and speakers I naturally also had to think about who would be standing on the podium to welcome everyone, someone who would be able to jump up and tell everyone to shut up quieten down, someone who would be able to tell a joke or two with aplomb and remember the punch line…someone who would make the running of the day a smooth one in other words…..my thoughts kept turning to ONE person…..if only I could convince him to accept my proposal and see it as as an honour!! HAH! Score one to me………….I give you the main man the MC for the day, PAUL RAPHAELY – NoMU

Paul Raphaely really should have been an animator, or a professor of military history or maybe a writer….instead this gentleman with the naughty boy smile and great sense of humour is one half of the executive team making up NoMU Brands, arguably one of South Africa’s leading trend and innovation food companies. As Marketing Director  Paul manages the creative and strategic direction of the brand while also playing foil to Tracy Foulkes’ endless stream of invention. With a degree in Political Philosophy and a background in advertising and then Brand Management (his job description at Seagrams Africa literally read: ‘You will be required to consume alcohol, professionally and responsibly’) both locally and internationally, Paul’s focus and approach has always aimed mostly towards the trick of extracting maximum value for minimum investment. With NoMU’s continued growth and development, his techniques have been visible to anyone and everyone who has ever worked with him, referring endlessly to his favourite saying: ‘If you aren’t breaking through the clutter, you are just adding to it.

Paul is a true Cape Town local, born and bred, proudly referring to himself as Lawrence of Suburbia. He lives in Newlands surrounded by dogs, goldfish, children and reasonable catering. Not quite animation or military history but the food he admits, IS pretty good…I have no doubt that Mr Raphaely will break through any Indaba clutter to help us all enjoy a relaxed yet stylish event.

JOHN GARDNER – JOHN BROWN MEDIA

I met John Gardner recently at the Taste of Cape Town where he introduced himself to me and prompty told my husband that I am his latest stalker :)  A thorough Mr Nice Guy, with a great sense of humour to boot, John will be covering the very interesting and new  topic to the Indaba agenda, Pinterest. According to his bio he has over 15 years experience in digital marketing both in the UK and South Africa and can be considered a true digital native. John has worked across all major digital platforms and has a deep understanding of the interconnectivity of the digital web and how to tweak it to get the best results.
After working for 2 years in the UK, John started his own digital company which he ran successfully for 3 years. In 2010 he joined The Publishing Partnership as Digital Director, where he successfully worked on Jet, Legit, RCS, Private Edition and BankMed, to name a few. He joined John Brown Media as head of Digital in March 2012.

John has the ability to cross over from print challenges to digital solutions in a way that’s both seamless and eloquent in its simplicity.

When not focused on digital projects you can find John quizzing baristas on how to make a perfect cup of coffee or converting friends and colleagues to the joys of iPhone photography. Instagram has one billion reasons to be pretty cool, after all!

And for that ad break……………….

One of the very first sponsors that I acquired in 2010 was Le Creuset South Africa. It has been such an honour working with the lovely folk of this iconic company. Who doesn’t desire to boast about owning just one of their beautiful cast iron or stainless steel products? I know that mine permanently live on the hob in my kitchen, always on show for everyone to see! This year once again, Le Creuset has given generously and two very fortunate delegates will be leaving the Indaba with one of these

and one of these………..

Isn’t that awesome? Thank you Le Creuset South Africa for your very generous sponsorship once again this year!

MARK FORRESTER – WOOTHEMES.COM 

London-born Mark Forrester is half English and half South African. He completed his tertiary education in Cape Town, graduating with a Bachelor of Commerce degree at the University of Cape Town and a design diploma at a local design agency.

Mark is a proud co-founder of WooThemes.com – a leading WordPress theme & plugin company. With a team of 21 members spanning the globe they offer premium off the shelf WordPress products serving a community of 200,000+ active users. He heads up the product design and development from their headquarters in beautiful Cape Town where he lives with his wife and baby son Max. In his previous life this ever evolving digital designer turned online entrepreneur was a mobile disc jockey, a part owner of an IT company called Gravit8 and the designer behind the South African social media aggregator Afrigator.

Mark will be speaking about how to improve your blog by taking advantage of some of the very powerful functionality available today in WordPress themes & plugins. He will cover design and what you should consider before choosing a theme; the merits of choosing a commercial theme as a building block; customising your theme; and plugins that help you promote, sell and display your content.

RICKY VAN DER WALT – SHAPESHIFT INTERACTIVE 

Ricky van der Walt has always been interested in what makes people tick. Why we make the choices that we do, why we react to situations in a certain way – and what the implications are.

He arrived in the world of the web after making inroads into the print industry, with a few detours on the way along all paths of marketing.

Since 2003 Ricky has been the marketing and client relations director of Shapeshift Interactive, a full service design and development studio situated on a wheat and lavender farm on the Durbanville wine route. His role gives him the opportunity to interact with a range of different clients and personalities, from multinational financial service providers to local artists and radio celebrities.

Ricky loves nothing better than getting to know his fellow human beings, discovering and exploring all their intricacies and idiosyncrasies. The latest Malcolm Gladwell book and a decent chilli con carne is a close second!

Ricky will be talking on the subject of web design and usability

I am so grateful to each and every one of these fabulous people who are supporting me in various ways and assisting us all to learn new things. I cannot wait to hear more about these subjects.

Looking forward,

Colleen

EDIT: Sadly Ricky will not be able to speak as he has taken ill. But never mind…….it will give you all a bit of time to ask some questions during the other topics! Get well soon Ricky!

Introducing Jeanne and Linda

June 15, 2012 in Uncategorized

Time is my enemy right now, it seems to be galloping away from me and I have so many interruptions that it is difficult to stick with any deadlines. The Food and Wine Blogger Indaba is taking place next Sunday….that is 9 sleeps away as I am being reminded all the time by those who are really excited to be attending. And I don’t blame them at all. This is going to be a fabulous event.

It is time that I start introducing some more of the wonderful, talented, delightful speakers and presenters that will be participating in this year’s Indaba.

JEANNE HORAK-DRUIFF – KEYNOTE SPEAKER

Well known and well loved Jeanne Horak-Druiff is a born and bred South African who has been living in London since 2002. She qualified as a criminal lawyer and lectured commercial law for eight years, but her real passion remains writing. She is a freelance writer and columnist whose work has been published in The Digital Dish, National Geographic’s 500 Food Journeys and 500 Secret Journeys; the BloggerAid Cook Book; and the forthcoming Creating a Meal You’ll Love and Foodies of the World. She is a regular columnist for the online publication We Magazine for Women and South Africa’s most popular food website, Food24. Jeanne started her award-winning food blog CookSister! in May 2004. This internationally respected blog was named as one of the Times Online’s Top 50 Food Blogs in the world and is also a four-time winner of the Best South African Food Blog Award title. Her individual and distinctive writing style and love of teaching has led to her being sought after as a conference speaker both at Food Blogger Connect (London ‘09 and ‘10) and the South African Food Blogger Indaba (Cape Town ’10 and ‘11).She is also part of a team of 4 bloggers who present From Plate to Page, a series of hands on, intensive foodwriting and photography weekend workshops in Europe. Cooksister has recently been named in the number one position on the Foodies100 Index of UK Food blogs.

Jeanne, a very entertaining speaker and wonderful friend to the Indaba,  will present the topic – ethics, etiquette and why we blog and then later in the day she will present two workshops – one on photography basics and the second one on photoshop and how to read a photograph she will co- present with Alida Ryder. Can’t wait to welcome my friend and confidante back into the home fold! ;)

And just like on telly we can go straight to a short ad break…….

Golden Sturgeon Marketing Corporation has very generously donated a few of this most awesome product as give aways for the Indaba this year.

How fabulous that you are now able to make delicious frozen popsicles for yourself or your kids in 7 minutes. And if you are creative and innovative the sky is the limit! A very big thank you to Sanjai and Golden Sturgeon Products for this generous sponsorship.

And if you happen to book for the Indaba today or this weekend you stand in line to win one of these awesome packages (with a further very fabulous mystery gift included) just for yourself. 

LINDA HARDING – THE SQUASHED TOMATO


The Squashed Tomato was founded by Linda Harding in 2011. The business provides clients within the food and wine industry with the edge to succeed in the world of social media. After identifying a gap for companies that have neither the time nor the resources to be active in social media on a daily basis, Linda decided to establish a business that would meet this demand.

Whilst The Squashed Tomato was originally started as a personal blog in May 2010, Linda soon realised that the food and wine industry was where she would find career happiness. As a graduate of the University of Cape Town, with an Honours degree in Economics and Statistics, and with a few years of work experience in the research and economic strategy industries, she decided to leave the corporate “rate race” behind and follow her passions. After experiencing the power of social media in building her own successful brand over a short period of time, as well as independently running the social media profiles of one of South Africa’s leading restaurant and food directories, Linda saw an opportunity to offer the same experience exclusively to South African restaurants and wineries eager to grow their own brands and client base. Today, The Squashed Tomato boasts a prestigious client list that includes some of the most prominent and exciting brands in the food and wine industry. It also offers consulting and design services to a wider target market, putting social media success within reach for any brand.

Linda’s FBI2012 session - Socially Active Blogs ‘n Brands - will focus on using social media to support and promote blogs, and how to create and build relationships with readers, in this dynamic and often unpredictable environment. Expect an interactive session that will help your blog to manage the risks, and reap the rewards, in the world of social media.

With a bio like that there is obviously no need for me to introduce Linda’s topic is there? But I will anyway….building your blog brand with social media :)

I am so looking forward to hearing these lovely ladies speak. Thank you Jeanne and Linda for giving of your time and expertise to share with us all at the Indaba.

TO THOSE WHO HAVE ALREADY BOOKED PLEASE INBOX ME IF YOU HAVE ANY SPECIAL DIETARY REQUIREMENTS….ie Halaal, Kosher, vegetarian, vegan, and if you have food intolerances. Thank you. I need to let the caterers know urgently! 

Colleen

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